{"title":"Beginning","description":"\u003ch2\u003eInitio Parfums Privés: The Aphrodisiac Perfumery Since 2015\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eInitio Parfums Privés\u003c\/strong\u003e is the \u003cstrong\u003ehaute perfumery house\u003c\/strong\u003e founded in Paris in 2015, with a precise concept: fragrances crafted as \u003cstrong\u003emagic potions\u003c\/strong\u003e, rich in olfactory pheromones and highly sensual accords. Each creation possesses an almost alchemical identity.\u003c\/p\u003e\n\u003ch3\u003eThe Initio Style\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIntense, carnal perfumes with powerful sillage\u003c\/strong\u003e. The compositions revolve around aphrodisiac accords — oud, leather, musk, vanilla, iris — in high Eau de Parfum concentrations. Sculpted packaging, featuring the esoteric key symbol.\u003c\/p\u003e\n\u003ch3\u003eIconic Creations\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eOud for Greatness\u003c\/em\u003e, \u003cem\u003eSide Effect\u003c\/em\u003e, \u003cem\u003eRehab\u003c\/em\u003e, \u003cem\u003eMusk Therapy\u003c\/em\u003e, \u003cem\u003eAtomic Rose\u003c\/em\u003e, \u003cem\u003eParagon\u003c\/em\u003e, \u003cem\u003eBlessed Baraka\u003c\/em\u003e, \u003cem\u003eHigh Frequency\u003c\/em\u003e. Oud for Greatness has become one of the most beloved perfumes in recent years within the fragrance community.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions about Initio\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs Oud for Greatness really that famous?\u003c\/strong\u003e\u003cbr\u003eYes, it has become one of contemporary niche perfumery's blockbusters, celebrated for its soapy oud and powerful sillage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre Initio fragrances unisex?\u003c\/strong\u003e\u003cbr\u003eMost are unisex by design. Some lean more towards a masculine or feminine identity but remain wearable by both.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre these perfumes suitable for daily wear?\u003c\/strong\u003e\u003cbr\u003eGiven their significant sillage, Initio is suitable for evenings, special occasions, or for those who appreciate a distinctive olfactory signature even during the day.\u003c\/p\u003e","products":[{"product_id":"atomic-rose-eau-de-parfum","title":"ATOMIC ROSE Eau de Parfum","description":"\u003cp\u003eA rose diffused in an extraordinarily potent fragrance. An olfactory explosion with intense emotional charge. A euphoria of pure energy, culminating in exhilaration. A truly extraordinary fragrance. From the very first moment, the rose rushes to the head and brings color to the cheeks. As explosive as it is elusive, it expresses itself with strength and fully embraces its ambiguities. Luminous, with its shadows. Feminine and masculine. Soft, yet ruthless.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":63405398524253,"sku":"INCB0004SP","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":64724044644701,"sku":"INCB0004SP-1","price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4365\/2189\/files\/atomic-rose_800x_c0aa5097-4750-4790-9371-88c8f9a7c10a.jpg?v=1771146814"},{"product_id":"side-effect-eau-de-parfum","title":"SIDE EFFECT Eau de Parfum","description":"\u003cp\u003eThe harmony of Tobacco, Vanilla, Rum, and Cinnamon in this fragrance is captivating. It teases the most discerning senses, reproducing each of its facets – leathery, animalic, and the woody note of vanilla – one by one. Recklessly bold... and moving. Deeply buried emotions and passions take over. The fragrance lifts the veil on the unspeakable. This passionate scent has the power to immerse the wearer in that altered state where nothing is too bold because there are no more risks.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":63405399310685,"sku":"INCB0001SP","price":280.0,"currency_code":"EUR","in_stock":false},{"title":"50 ml","offer_id":64946275156317,"sku":"0INI11EDPCAB050SEFF","price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4365\/2189\/files\/side-effect.jpg?v=1771155315"},{"product_id":"high-frequency-eau-de-parfum","title":"HIGH FREQUENCY Eau de Parfum","description":"\u003cp\u003eThe combination of Magnolia and Almond, so overtly innocent yet truly sexy, will surprise you. Its effect is like a sound wave that starts gently and then increases in decibels on the skin. An overdose of hedione triggers the final explosion.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":63405399933277,"sku":"INCB0002SP","price":280.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4365\/2189\/files\/high-frequency_3.jpg?v=1771150505"},{"product_id":"psychedelic-love-eau-de-parfum","title":"PSYCHEDELIC LOVE Eau de Parfum","description":"\u003cp\u003eThe signature of this narcotic bomb lies in three essential ingredients: Rose, Hedione, and Heliotropine. Equally tender and illicit, this crystalline powder cleverly conceals its intentions. Beware of its creamy, powdery, and floral facets, teetering between Vanilla and Almond!\u003c\/p\u003e\n\n\u003cp\u003eIts secret is revealed through rose, hedione, and heliotropine. Hedione is a molecule that activates our pleasure senses, while heliotropine, crystalline and delicate yet illicit, intoxicates us with its soft, powdery, and floral facets, balancing between vanilla and almond. However, when used in high doses, it becomes a psychoactive substance. Each raw material is illuminated by the brightness of the others. Sweetness, voluptuousness, a love that doesn't leave you, that stays! An intriguing and carnal scent! Potent and narcotic! Notes: bergamot, myrrh, rose, vanilla, patchouli.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":63405400818013,"sku":"INCB0003SP","price":280.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4365\/2189\/files\/psychedelic-love_2.jpg?v=1771154437"},{"product_id":"oud-for-greatness-eau-de-parfum-90ml","title":"OUD FOR GREATNESS Eau de Parfum","description":"\u003cp\u003eSuperbly structured, surprisingly natural, the Oud was handled by the creator in a surprisingly fresh (lavender) and spicy (nutmeg, saffron) register. An enchanting and exciting fragrance that makes all our dreams of greatness possible.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":63405402227037,"sku":"INBG0001SP","price":320.0,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":64946268733789,"sku":"0INI11EDPBGP050OGRE","price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4365\/2189\/files\/oud-for-greatness_800x2_a751482f-3591-4a49-a77d-e95ff9484672.jpg?v=1771153592"},{"product_id":"oud-for-happiness-eau-de-parfum","title":"OUD FOR HAPPINESS Eau de Parfum","description":"\u003cp\u003eCan a fragrance make you feel happy? Oud for Happiness amplifies the benefits of oud through a breath of freshly cut, energizing and uninhibited narcotic grass. The composition provides an addictive means of relaxation that stimulates self-confidence. Better than an imaginary paradise, enter a secret dimension where you can experience profound harmony\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":63405403046237,"sku":"INBG0002SP","price":320.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4365\/2189\/files\/oud-for-happiness_800x_3f8bf0a7-6577-40a0-880c-86ba2a1b7905.jpg?v=1771153607"},{"product_id":"paragon-extrait-de-parfum","title":"PARAGON Extrait de Parfum","description":"\u003cp\u003ePARAGON, goes beyond the skin to the soul and takes you to another dimension: fullness.\u003c\/p\u003e\n\n\u003cp\u003ePARAGON contains Palo Santo and white sage. It draws on the beneficial properties of these sacred plants, whose use has been secretly handed down through initiation ceremonies dating back to the first lines of Inca shamans.\u003c\/p\u003e\n\n\u003cp\u003ePARAGON is a vibrant and multifaceted fragrance. Combining the calming influence of bergamot and lavender with the strength of pepper, stimulating the mind and opening the heart.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":63405403701597,"sku":"INLI0001S","price":290.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4365\/2189\/files\/paragon.png?v=1771153762"},{"product_id":"musk-therapy-extrait-de-parfum","title":"MUSK THERAPY Extrait de Parfum","description":"\u003cp\u003eClose your eyes,Breathe in and experience a new way of feeling,Experience the power of scent therapy.Natural white sandalwood blended with an overdose of white musk and rose creates an addictive milky and velvety accord.White magnolia activates the pleasure receptor while cassis stimulates energy, releasing an extra dose of eroticism.MUSK THERAPY, a magical mood enhancer, paves the way for relaxation and a state of well-being.Finally, a delicious alternative to artificial paradises and their illicit substances.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":63405404324189,"sku":"INLI0002SP","price":290.0,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":64946313331037,"sku":"0INI12EXTHED050MTHE","price":230.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4365\/2189\/files\/musk-therapy_2.png?v=1771153012"},{"product_id":"rehab-extrait-de-parfum","title":"REHAB Extrait de Parfum","description":"\u003cp\u003eRehab promises an ecstatic return to the pleasure of perfume. The harmony of its natural raw materials is revealed by a skilled combination of Bergamot, natural Lavender, Black Pepper, and various Spices. It achieves an extreme balance by lying on a bed of natural sandalwood and musk, perfecting a modern fougère olfactory experience.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":63405405110621,"sku":"REHAB Extrait de Parfum","price":290.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4365\/2189\/files\/rehab_800x_d6b87606-d1fe-406b-95a0-0ad61e2a6c5e.png?v=1771154708"},{"product_id":"blessed-baraka-eau-de-parfum","title":"BLESSED BARAKA Eau de Parfum","description":"\u003cp\u003eA solar fragrance endowed with sacred power to provoke the hand of destiny. A captivating blend of musk, sandalwood, and amber. An intangible energy surrounds the wearer. Its effect oscillates between pure power and pure addiction.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":63405406224733,"sku":"INAB0002SP","price":280.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4365\/2189\/files\/blessed-baraka_800x_fcb6c5a0-619e-4953-9ded-82636d4bc23e.png?v=1771147302"},{"product_id":"mystic-experience-eau-de-parfum","title":"MYSTIC EXPERIENCE Eau de Parfum","description":"\u003cp\u003eAn intoxicating and distinctive combination of musk and coffee, this fragrance captures the senses, disrupting everything around you. A fragrance for initiates seeking transcendent experiences.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90 ml","offer_id":63405407142237,"sku":"INAB0001S","price":280.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4365\/2189\/files\/mystic-experience__2.png?v=1771153042"},{"product_id":"absolute-aphrodisiac-eau-de-parfum","title":"ABSOLUTE APHRODISIAC Eau de Parfum","description":"\u003cp\u003eThe softness of Vanilla intimately intertwined with the animal power of Musk and Castoreum. A powerful fragrance that obsessively reminds you of the other. 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This bold mix of captivating ingredients is an olfactory symphony that promises to intoxicate the senses, transporting anyone into the realm of seduction. An ode to love and provocation, this fragrance audaciously challenges traditional boundaries, creating a unique olfactory work of art.\u003c\/p\u003e\n\n\u003cp\u003eThis olfactory journey is a celebration of love and provocation, a bold art that defies all conventions and leaves a trail of irresistible seduction. 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The obsession overflows with a visceral, unsettling gourmandise: sassy caramel, voluptuous vanilla, and, planted right in its heart, hedione, a ghostly molecule that envelops each note in an unreasonable sensuality.CAN'T GET ENOUGH is an obsessive fragrance that makes you want more, again and again. A hypnotic loop. An insatiable desire. A consuming passion.You crave this scent beyond all reason, refusing every ounce of moderation and ignoring every form of restraint. 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The base is dark, warm, and long-lasting, composed of patchouli, musk, and ambergris, which give the fragrance a hypnotic sensuality and lasting intensity.\u003c\/p\u003e\n\n\u003cp\u003eThis perfume is ideal for men and women who love luxurious, sophisticated, and intense fragrances with a modern oriental touch. Its deep and harmonious composition is perfect for evening wear, festive events, or colder months, when its rich notes stand out perfectly. With its balanced blend of oud, spices, and aromatic notes, the fragrance is refined, sensual, and unforgettable.\u003c\/p\u003e\n\n\u003cp\u003eInitio Oud for Greatness Neo is a fragrance that leaves a strong impression of luxury, power, and uniqueness. Its harmonious blend of precious oud, saffron, and deep woody notes creates a modern, majestic, and irresistibly elegant scent. 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